Britain Set To Face Dramatic Beer Shortage

This is not the news you want to be reading a week before pubs reopen across the country.

Next Monday will see all remaining pubs open back up, after the successful reopening of establishments with outdoor seating over the past month.

However, it may not be all plain sailing, as the UK could be facing a beer shortage.

Budweiser and Heineken are believed to be the worst affected brewers as demand soars ahead of next week’s continuation of easing of lockdown restrictions.

This might be hard to come by next week. Image: Heineken

Supply issues on multiple core beer lines, as well as a shortage of drivers, is being explained as the reason for the shortages, according to retailers and wholesalers.

It is believed that since the initial easing of lockdown on 12th April, punters have been sinking, on average, 92 pints a second, which is the reason why now there is such a strain on supply.

Industry magazine The Grocer was told by one multi-convenience retailer a “perfect storm” of pressures is coming, with “a lack of drivers, an aluminium shortage and brewers diverting beer into kegs for the reopening of the on-trade as opposed to canning it”.

Birra Moretti and Amstel, two of Heineken’s most popular lines, are extremely hard to come by at the moment for many retailers, with one wholesaler saying they were “not getting the allocations of stock they need and that’s on top of the range reviews last year which resulted in rationalised ranges”.

Amstel is believed to be one of the beers that has been most heavily affected by supply issues. Image: Heineken

One buying group insider said distribution levels were “as bad as 50% for some of the biggest brands following in-store audits”.

With more establishments set to open back up next Monday, the increase in pint consumption is only going to continue to increase, as well.

Guinness all round then?

(h/t the mirror)

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