It’s the undeniable sound of the season, the hum of ‘Holidays are comin’, holidays are comin’ and then the procession of ruby red trucks hauling ass past all the snow capped pine trees. Heartwarming, soul stirring, traditional goodness. Corporate as f**k, but still, very lovely and wholesome.
But this year, Coca-Cola will be generating a much different emotional reaction from their festive advert.
This year’s effort has been directed by Academy Award winner Taika Waititi, with the New Zealand filmmaker producing a stirring piece that is already gathering a ton of attention online.
The Jojo Rabbit director’s piece focuses on a dad’s perilous journey to the North Pole, to deliver his daughter’s letter to Father Christmas.
The dad in question works on an oil rig in the middle of the sea, which is where his journey begins, quickly becoming stranded and having to figure out a way to make his little girl’s wish come true.
Of course, the voyage is completed with the customary happy ending, but I won’t go into every detail here, as there’s a rather brilliant few twists and turns along the way. Instead, watch the video in the above embedded tweet and get as much of that festive feeling as you possibly can do in early November. Let’s face it, in 2020, it’s perfectly acceptable to just start celebrating Christmas now, with everything the last 11 months has thrown at us.
So, crack open third bottle of Baileys since breakfast, pause that Only Fools and Horses marathon and give it a watch. A couple of minutes truly well spent.